A survey conducted in ** countries in 2025 revealed that India had the highest social commerce penetration rate, with nearly two-thirds of respondents buying products via social media platforms. Approximately ** percent of respondents from the United States reported that they purchased items from a social media platform.
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Capgemini. (January 6, 2026). Percentage of consumers buying from social media platforms in selected countries worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1652344/social-commerce-penetration-by-country/
Capgemini. "Percentage of consumers buying from social media platforms in selected countries worldwide in 2025." Chart. January 6, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1652344/social-commerce-penetration-by-country/
Capgemini. (2026). Percentage of consumers buying from social media platforms in selected countries worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1652344/social-commerce-penetration-by-country/
Capgemini. "Percentage of Consumers Buying from Social Media Platforms in Selected Countries Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2026, /statistics/1652344/social-commerce-penetration-by-country/
Capgemini, Percentage of consumers buying from social media platforms in selected countries worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1652344/social-commerce-penetration-by-country/ (last visited July 23, 2026)
Percentage of consumers buying from social media platforms in selected countries worldwide in 2025 [Graph], Capgemini, January 6, 2026. [Online]. Available: /statistics/1652344/social-commerce-penetration-by-country/
