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Share of consumers who found online reviews helpful in selected countries as of October 2025

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Source

Release date

January 2026

Region

Worldwide

Survey time period

October 2025

Number of respondents

24,124 respondents

Age group

18-64 years

Special properties

among internet users in selected countries

Method of interview

Questionnaire

Supplementary notes

Original survey question:

"Which of these statements about online shopping do you agree with? (multi-pick)

Customer reviews on the internet are very helpful"

Citation formats

Share of consumers finding online reviews helpful worldwide 2025

Published by
F. Watty,
Jan 9, 2026

According to the ÌÇÐÄÆƽâ°æ Consumer Survey in October 2025, more than of consumers in Brazil considered online reviews very helpful when making online shopping decisions. In comparison, only ** percent of Japanese consumers thought the same.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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