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Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort

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Source

Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

15,577 internet users

Age group

16-64 years

Method of interview

Online survey

Citation formats

User views on influencers promoting products and brands 2023, by generation

Published by
F. Watty,
Mar 11, 2024

In 2023, Gen Z internet users and millennials exhibited notably favorable views toward influencers promoting products and brands on social media. Roughly **** of respondents within these cohorts found influencer recommendations more engaging than conventional advertising. Moreover, ** percent of participants in both age brackets indicated a propensity to purchase products endorsed by influencers, while ** percent reported following influencers who regularly promoted products and brands.

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