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Consumers' use of social media in the purchase process in 2025, by age group

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Source

Release date

March 2025

Region

Australia, Canada, France, Germany, United Kingdom, United States

Survey time period

January 2025

Number of respondents

8,000 consumers*

Age group

16 years and older

Supplementary notes

*Survey participants were from Australia, Canada, France, Germany, the United Kingdom, and the United States.

The question was phrased by the source as follows: "Please think about your social media and shopping experiences over the past 12 months. Which journey option best describes how you would most often make purchases?"

Citation formats

Social media use in the purchase process 2025, by age group

Published by
F. Watty,
Feb 26, 2026

In 2025, almost ** between 18 and 34 years old discovered products on social media and bought them on brand's websites, according to a survey. Among those aged 35 to 54, did not use social media for shopping.

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