| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55+ years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
March 2025
Region
Singapore
Survey time period
February 12 to 28, 2025
Number of respondents
3,635 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "How often have you purchased something on social media in the last 12 months?"
Age breakdown of respondents:
16-24 years: 256Â
25-34 years: 848
35-44 years: 1,176
45-54 years: 837
55 years+: 518
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