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Likelihood of shoppers to research products on social media platforms before purchase in the United States in 2024

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Sources

Release date

March 2024

Region

United States

Survey time period

March 19 to 20, 2024

Number of respondents

1,280 social media users

Age group

18 years and older

Citation formats

Likelihood to research products on social media before purchase in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

According to a 2024 survey, around ** percent of social media users in the United States were very likely to research a product on social media before purchasing it. Similarly, around one-fifth of shoppers were likely to research items on social sites before making a purchase. Only ** percent of survey respondents were very unlikely to do the same. 

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Statistics on " Social commerce in the United States "

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Overview

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Leading platforms

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Product categories

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Shopping behavior

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Advertising and marketing

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceOnline shopping behavior in the United States
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