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Favorite social media platforms for direct selling in selected countries in 2025, by age group

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Source

Release date

March 2025

Region

Australia, Canada, France, Germany, United Kingdom, United States

Survey time period

January 2025

Number of respondents

8,000 consumers*

Age group

16 years and older

Supplementary notes

*Survey participants were from Australia, Canada, France, Germany, the United Kingdom, and the United States.

Citation formats

Social commerce favorite platforms 2025, by age group

Published by
F. Watty,
Feb 26, 2026

Among those aged between 18 and 34 years old, **** was the most used platform for direct buys in 2025. Facebook was used for direct purchases by of consumers aged between 35 and 64 years and by of those aged 55 or more.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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