Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024
Characteristic
Share of respondents
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As of August 2024, ** percent of marketers surveyed in Germany reported having incorporated programmatic digital out-of-home (prDOOH) advertising into their media plans during the 18 months preceding the survey. Around ** percent of respondents planned to adopt prDOOH within the following 18 months.
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VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans in Germany as of August 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Sep 2024, /statistics/1497606/prdooh-inclusion-in-media-plans-germany/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1497606/prdooh-inclusion-in-media-plans-germany/ (last visited July 20, 2026)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1497606/prdooh-inclusion-in-media-plans-germany/