In 2025, it was estimated that in the global live commerce market, the beauty and personal care segment had the highest user penetration rate, at 7.81percent. Similarly, the fashion sector had a penetration rate of 7.63 percent.Â
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ÌÇÐÄÆƽâ°æ. (November 1, 2025). Penetration rate of live commerce users worldwide from 2019 to 2030, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1614818/live-commerce-user-penetration-rate/
ÌÇÐÄÆƽâ°æ. "Penetration rate of live commerce users worldwide from 2019 to 2030, by category." Chart. November 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1614818/live-commerce-user-penetration-rate/
ÌÇÐÄÆƽâ°æ. (2025). Penetration rate of live commerce users worldwide from 2019 to 2030, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1614818/live-commerce-user-penetration-rate/
ÌÇÐÄÆƽâ°æ. "Penetration Rate of Live Commerce Users Worldwide from 2019 to 2030, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2025, /statistics/1614818/live-commerce-user-penetration-rate/
ÌÇÐÄÆƽâ°æ, Penetration rate of live commerce users worldwide from 2019 to 2030, by category ÌÇÐÄÆƽâ°æ, /statistics/1614818/live-commerce-user-penetration-rate/ (last visited July 15, 2026)
Penetration rate of live commerce users worldwide from 2019 to 2030, by category [Graph], ÌÇÐÄÆƽâ°æ, November 1, 2025. [Online]. Available: /statistics/1614818/live-commerce-user-penetration-rate/
