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Awareness of the concept of live commerce in the United Kingdom (UK) in 2023

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Sources

Release date

July 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

* over 1,000 respondents

Age group

18-65 years

Supplementary notes

* The source surveyed over 1,000 online consumers who regularly use social media platforms.

The data was calculated by ÌÇÐÄÆƽâ°æ based on the information provided by the source

Citation formats

Overall understanding of live commerce in the UK 2023

Published by
Yihan Ma,
Nov 28, 2025

In the United Kingdom, ** percent of survey respondents in total were aware of the concept of live commerce in 2023, as ** percent knew exactly what live commerce was, and ** percent knew the concept but not the name. That being said, the remaining share of respondents (***percent) did not know about live commerce in 2023.

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