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Frequency of repurchase from the same livestreaming brand among consumers in Southeast Asia as of December 2023

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Source

Release date

August 2024

Region

Asia, APAC

Survey time period

December 14 to 29, 2023

Number of respondents

1,338 respondents

Special properties

consumers who made a purchase decision after watching livestreams

Method of interview

Online survey

Supplementary notes

Original question: "How often do you repeat purchases from the same livestreaming brand?"

The survey was conducted in Indonesia, the Philippines, Thailand, and Vietnam.

Citation formats

Frequency of repurchase from the same livestreaming brand among consumers SEA 2023

Published by
F. Watty,
Jul 7, 2025

According to a survey conducted in December 2023, about ** percent of respondents in Southeast Asia stated they repeated purchases two to three times a month from the same livestreaming brand. In comparison, only around percent of respondents reported having never repurchased from the same livestreaming brand.

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