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Share of online shoppers purchasing on selected platform types in Mexico in 2024, by gender

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Source

Release date

December 2024

Region

Mexico

Survey time period

October 2024

Number of respondents

600 online buyers*

Age group

16-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Consumers who bought online in the last 12 months.

  • Women: 301
  • Men: 299

This question was phrased by the source as follows: "In what type of stores have you bought products or services in the last 12 months?" ("¿En qué tipo de tiendas has comprado estos productos/servicios en los últimos 12 meses?")

Citation formats

Platforms used for online shopping in Mexico 2024, by gender

Published by
Yihan Ma,
Jul 18, 2025

In Mexico, stores that sell products exclusively online, pure players, were the most used platforms by men and women to acquire products digitally in 2024. Omnichannel stores were used by ** percent of women and ** percent of men. Express delivery stores were more popular among women than men by  percentage points.

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Statistics on " Online shopping behavior in Mexico "

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Overview

4

Shopping behavior

7

Platforms & sellers

6

Payment methods

4

Deliveries & returns

7

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Topics

Online shopping behavior in MexicoState of health in MexicoGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
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