According to a 2023 study, social media platforms such as Instagram and TikTok Live were the most used channels for live commerce in the United Kingdom, already embraced by nearly three-quarters of surveyed shoppers. Video streaming platforms like YouTube or Twitch ranked second, with ** percent of respondents indicating their usage for this purpose. Marketplaces trailed next, with ** percent of respondents, followed by sellers' livestreams and apps, respectively.
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Capterra. (July 18, 2023). Most used platforms for live commerce in the United Kingdom (UK) in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1346214/most-used-live-shopping-platform-uk/
Capterra. "Most used platforms for live commerce in the United Kingdom (UK) in 2023." Chart. July 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1346214/most-used-live-shopping-platform-uk/
Capterra. (2023). Most used platforms for live commerce in the United Kingdom (UK) in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1346214/most-used-live-shopping-platform-uk/
Capterra. "Most Used Platforms for Live Commerce in The United Kingdom (Uk) in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2023, /statistics/1346214/most-used-live-shopping-platform-uk/
Capterra, Most used platforms for live commerce in the United Kingdom (UK) in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1346214/most-used-live-shopping-platform-uk/ (last visited July 23, 2026)
Most used platforms for live commerce in the United Kingdom (UK) in 2023 [Graph], Capterra, July 18, 2023. [Online]. Available: /statistics/1346214/most-used-live-shopping-platform-uk/
