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Forms of shoppertainment generating the most consumer interest in Europe in 2020

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Source

Release date

February 2021

Region

France, Poland, Spain, United Kingdom

Survey time period

December 2020

Number of respondents

12,382 respondents

Age group

18 years and older

Special properties

among those who purchased products or services online at least quarterly

Method of interview

Online survey

Supplementary notes

The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.

According to the source shoppertainment includes: livestreaming on e-commerce platforms, livestreaming on social media, product content posted by influencers on social media, and interactive gaming features.

Citation formats

Types of shoppertainment that most interest consumers in Europe 2020

Published by
F. Watty,
Nov 19, 2021
When asked about the forms of shoppertainment they were most interested in, nearly ** percent of European consumers expressed interest in livestreaming on e-commerce platforms. Surveying consumers in Poland, Spain, France, and the UK, the study also revealed that ** percent of shoppers in these countries were interested in social media livestreaming. Meanwhile, ** percent were interested in product content posted by influencers.
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