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Intention to repurchase from the same livestreaming brand in Southeast Asia as of December 2023

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Source

Release date

August 2024

Region

Asia, APAC

Survey time period

December 14 to 29, 2023

Number of respondents

1,292 respondents

Special properties

consumers who made a purchase decision after watching livestreams

Method of interview

Online survey

Supplementary notes

Original question: "How likely do you intend to repurchase from the same livestreaming brand in the future?"

The survey was conducted in Indonesia, the Philippines, Thailand, and Vietnam.

Citation formats

Intention to repurchase from the same livestreaming brand SEA 2023

Published by
F. Watty,
Jul 7, 2025

According to a survey conducted in December 2023, about **** of respondents in Southeast Asia stated that they would likely repurchase from the same livestream brand in the future, while about ** percent said they would very likely to do so. Only percent of respondents indicated they would not repurchase from the same livestreaming brand.

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