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Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation

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Source

Number of respondents

1,045 U.S. American consumers

Age group

18 years and older

Supplementary notes

Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.

Multiple answers were possible.

Citation formats

D2C e-commerce websites preference in the U.S. 2023, by generation

Published by
Yihan Ma,
Feb 19, 2024

Results from the Global Consumer Survey Special "E-Commerce", conducted in September 2023, reveal that U.S. digital shoppers' preference for local and small e-commerce websites is highest among Gen Z. Nearly a quarter of surveyed Zoomers prefer to shop at D2C websites. In contrast, only ** percent of Millennials prefer to do so. 

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Statistics on " D2C e-commerce in the United States "

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Other statistics that may interest you D2C e-commerce in the United States

Overview

6

Leading players

7

Consumer behavior

6

D2C order fulfillment

4

E-commerce platforms

7

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SME e-commerceB2B e-commerce in the United StatesB2B e-commerce in Latin AmericaE-commerce startupsSME/SMB advertising and marketing in the United States
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