A 2022 survey revealed that, in the UK, live commerce was most popular among younger adults, with ** percent of users between the ages of ** and ** saying they had already purchased something during a livestream shopping event. In contrast, users aged 56 and older were the least likely to buy at livestream commerce events.
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The Influencer Marketing Factory. (November 13, 2022). Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. "Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group." Chart. November 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. (2022). Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory. "Share of Users Who Had Purchased Something during a Livestream Shopping Event in The United Kingdom (Uk) as of 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2022, /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
The Influencer Marketing Factory, Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/ (last visited August 01, 2026)
Share of users who had purchased something during a livestream shopping event in the United Kingdom (UK) as of 2022, by age group [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: /statistics/1346166/buyers-livestream-shopping-event-age-group-uk/
