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Total online spending on goods in Australia in 2025, by generation (in billion Australian dollars)

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Source

Release date

March 2026

Region

Australia

Survey time period

2025

Number of respondents

min 1,500

Supplementary notes

Generational cohorts as defined by the source:

  • Gen Z: 1998-2010
  • Millennials (Gen Y): 1981-1997
  • Gen X: 1965-1980
  • Baby Boomers: 1946-1964
  • Silent Generation (Builders): 1925-1945

One Australian dollar is equal to 0.61 euros or 0.72 U.S. dollars.

Citation formats

Online spending Australia 2025, by generation

Published by
Yihan Ma,
May 8, 2026

In 2025, total online spending on goods in Australia reached around **** billion Australian dollars. Across the generational groups, Millennials had the highest online spending at almost ** billion Australian dollars in 2025. Gen X shoppers were the next biggest spenders, with the Silent Generation reporting the lowest online expenditure across the country's generations.

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