This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)".
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Top reasons for not shopping through live commerce in the U.S. 2024
In 2024, a survey revealed that the main reason why U.S. consumers did not participate in live shopping events or streams was their preference for purchasing from an official website or physical store. Around ** percent of respondents identified this as their primary objection to live-commerce. Nearly **** of respondents were skeptical about products that were promoted during live shopping events. Another ** percent of respondents were just not interested in the offered products or services.
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Rakuten Insight. (September 9, 2024). Main reasons for not purchasing through live commerce in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/
Rakuten Insight. "Main reasons for not purchasing through live commerce in the United States in 2024." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/
Rakuten Insight. (2024). Main reasons for not purchasing through live commerce in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/
Rakuten Insight. "Main Reasons for Not Purchasing through Live Commerce in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/
Rakuten Insight, Main reasons for not purchasing through live commerce in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/ (last visited July 21, 2026)
Main reasons for not purchasing through live commerce in the United States in 2024 [Graph], Rakuten Insight, September 9, 2024. [Online]. Available: /statistics/1614718/us-reasons-for-not-purchasing-live-commerce/
