A 2024 survey revealed that social media platforms with shoppable features are the preferred live shopping platforms for ** percent of U.S. adults. Live shopping on e-commerce marketplaces ranked second, with ** percent of those surveyed saying they prefer this platform for this activity. Video-streaming platforms followed, with ** percent of respondents.
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Rakuten Insight. (September 9, 2024). Preferred platforms to shop via livestream in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. "Preferred platforms to shop via livestream in the United States in 2024." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. (2024). Preferred platforms to shop via livestream in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight. "Preferred Platforms to Shop via Livestream in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1286498/most-used-live-shopping-apps-us/
Rakuten Insight, Preferred platforms to shop via livestream in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1286498/most-used-live-shopping-apps-us/ (last visited July 23, 2026)
Preferred platforms to shop via livestream in the United States in 2024 [Graph], Rakuten Insight, September 9, 2024. [Online]. Available: /statistics/1286498/most-used-live-shopping-apps-us/
