UK: Black Friday spending expectation by generation 2025| ��ƽ��

Black Friday and Cyber Monday spending expectations in the United Kingdom in 2025, by generation

Characteristic	I will spend more	I will spend the same	I will spend less	Don't know
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Number of respondents

1,044 respondents

Age group

18 years and older

Special properties

Residential online population

Supplementary notes

This question was phrased by the source as follows: "How will your total spending on Black Friday and Cyber Monday most likely compare with last year's spending?"

Citation formats

In the United Kingdom, ** percent of Gen Zers intended to spend the same or more during Black Friday and Cyber Monday than the previous year. In 2025, ** percent of Millennials intended to spend more on the mega sale events than a year before, while ** percent planned on spending less.