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Leading 10 countries with the highest live commerce user penetration rate worldwide in 2026

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User penetration rate of live commerce worldwide 2026, by county

Published by
Yihan Ma,
Jun 19, 2026

In 2026, China had the highest share of live commerce users worldwide. That year, more than one in three internet users in China made purchases via live streaming shopping. It was followed by South Korea, where about ** percent of internet users engaged in live commerce.

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Statistics on " Social commerce in Indonesia "

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Other statistics that may interest you Social commerce in Indonesia

Overview

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Social commerce usage

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Social commerce platforms

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Live shopping

7

Consumer behavior and preferences

5

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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