In 2022, when asked if they had ever purchased anything during a livestream shopping event, ** percent of U.S. respondents aged 19 to 25 said they had. In contrast, users over 46 years old were the least likely to make purchases at live commerce events. According to projections, live commerce in the United States had a market size of approximately ** billion U.S. dollars that year.
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The Influencer Marketing Factory. (November 13, 2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group." Chart. November 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. (2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of Users Who Had Purchased Something during a Livestream Shopping Event in The United States as of 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2022, /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory, Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/ (last visited August 05, 2026)
Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: /statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
