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Shopping intention during Black Friday in the United Kingdom 2025, by generation

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Sources

Number of respondents

1,044 respondents

Age group

18 years and older

Special properties

Residential online population

Supplementary notes

This question was phrased by the source as follows: "How likely are you to shop on Black Friday?"

Citation formats

Black Friday shopping intention in the United Kingdom 2025, by generation

Published by
F. Watty,
Nov 25, 2025

** Millennials and ** percent of Gen Zers were very likely to buy during Black Friday in the United Kingdom in 2025. Almost **** of Baby Boomers were rather or very unlikely to buy during the mega sales event in the European country in 2025.

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Statistics on " Black Friday worldwide "

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4

North America

8

United Kingdom

7

Europe

7

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