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Annual average consumption expenditure on live commerce among live commerce users in China from 2018 to 2025 (in yuan)

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Source

Release date

May 2026

Region

China

Survey time period

2018 to 2025

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.12 euros (as of May 2026). 

Citation formats

Average annual expenditure on live commerce China 2018-2025

Published by
Yihan Ma,
May 11, 2026

In 2025, users in China spent on average around * yuan on live commerce. This indicated a year-over-year increase from the previous year.

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