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Participation in live commerce events in the United Kingdom (UK) in 2023

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Source

Release date

July 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

1,013 respondents

Age group

18-65 years

Supplementary notes

The source surveyed online consumers who regularly use social media platforms.

Q: "Have you ever participated in a live commerce shopping event?"

Citation formats

Live commerce participation in the UK 2023

Published by
Yihan Ma,
Jan 21, 2025

According to a 2023 survey, the majority of consumers in the United Kingdom (** percent) had not yet participated in a live commerce event, but were interested in doing so. On the other hand, the share of respondents who were not interested in trying live commerce was nearly equal to the share of respondents who had already tried live commerce *** or more times, at ** and ** percent, respectively.

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