During the survey, the question was phrased as follows: "Which of these kinds of articles have you sent back after an online order in the past 12 months?"
More than ** percent of Gen Z shoppers returned products bought online from April 2025 to March 2026, while only **Â percent of Boomers did the same. The most returned product category among Millennial shoppers was clothing, with **Â percent of them returning online purchases in this category.
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ÌÇÐÄÆƽâ°æ. (May 8, 2026). Most returned online purchase categories in the U.S. as of March 2026, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/
ÌÇÐÄÆƽâ°æ. "Most returned online purchase categories in the U.S. as of March 2026, by generational cohort." Chart. May 8, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Most returned online purchase categories in the U.S. as of March 2026, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/
ÌÇÐÄÆƽâ°æ. "Most Returned Online Purchase Categories in The U.S. as of March 2026, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2026, /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/
ÌÇÐÄÆƽâ°æ, Most returned online purchase categories in the U.S. as of March 2026, by generational cohort ÌÇÐÄÆƽâ°æ, /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/ (last visited July 28, 2026)
Most returned online purchase categories in the U.S. as of March 2026, by generational cohort [Graph], ÌÇÐÄÆƽâ°æ, May 8, 2026. [Online]. Available: /forecasts/1615088/most-returned-online-purchases-categories-by-generation-united-states/
