Although buying via livestream or video has grown in popularity in recent years, adoption in the United States is still limited, regardless of gender and age. According to a 2023 survey, adults between ** and ** are the heaviest users of this shopping channel, but less than *** percent use it regularly. On the other hand, almost out of ten U.S. users aged 55 and older stated never having shopped via video commerce and had no interest in doing so either.
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eMarketer, & Insider Intelligence. (October 10, 2023). Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, und Insider Intelligence. "Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, Insider Intelligence. (2023). Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, and Insider Intelligence. "Interest in Livestreaming/Video E-commerce in The United States in 2023, by Gender and Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer & Insider Intelligence, Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age ÌÇÐÄÆƽâ°æ, /statistics/1346147/interest-livestream-shopping-us-age-group/ (last visited July 25, 2026)
Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age [Graph], eMarketer, & Insider Intelligence, October 10, 2023. [Online]. Available: /statistics/1346147/interest-livestream-shopping-us-age-group/
