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Main challenges consumers face when using livestream shopping in Europe in 2020

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Source

Release date

February 2021

Region

France, Poland, Spain, United Kingdom

Survey time period

December 2020

Number of respondents

8,635 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Among those who purchased products or services online at least quarterly and are interested in at least one type of shoppertainment.

The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.

Citation formats

Top challenges when using livestream shopping in Europe 2020

Published by
F. Watty,
Nov 19, 2021
In 2020, approximately ** percent of consumers surveyed in Europe said their biggest challenge when shopping from e-commerce livestreaming sessions was that important information – such as cost, shipping times, and return policies – was unclear. That was also one of the main difficulties mentioned in livestream shopping on social networks, along with the inability to find an exclusive offer, at ** percent of respondents each.
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