** Including tactics aiming at driving online conversions, such as direct-to-consumer (D2C) and in-app marketing.
*** Including marketing facilitating e-commerce that may not be directly related to advertising, such as marketing technology enterprise systems, data intelligence, a company's digital transformation, etc.
Based on a report by Portada, Comscore, Shutterstock, and Teads.
Citation formats
E-commerce marketing spending in Latin America 2022 & 2025, by type
The sources forecast that, between 2022 and 2025, e-commerce marketing spending in Latin America will grow by about ** percent, surpassing ** billion U.S. dollars in the latter year. The digital retail media segment alone was projected to experience an increase of ** percent in the period, reaching nearly *** billion dollars by 2025.
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Insider Intelligence, & eMarketer. (June 26, 2023). E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, und eMarketer. "E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, eMarketer. (2023). E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, and eMarketer. "E-commerce Marketing Spending in Latin America in 2022 and 2025, by Type (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence & eMarketer, E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1424253/ecommerce-marketing-spending-latin-america/ (last visited July 25, 2026)
E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) [Graph], Insider Intelligence, & eMarketer, June 26, 2023. [Online]. Available: /statistics/1424253/ecommerce-marketing-spending-latin-america/
