During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents stated that technology was a factor preventing them from successful execution of email marketing campaigns. Most mentioned factors were lack of data and lack of budget or resources, both listed by ** percent of responding marketers.
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UK DMA. (May 23, 2021). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 23, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. (2021). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors Preventing Successful Execution of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 May 2021, /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA, Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 ÌÇÐÄÆÆ½â°æ, /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/ (last visited July 27, 2026)
Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 23, 2021. [Online]. Available: /statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/