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Marketing budget allocation among business-to-business (B2B) marketing leaders in selected countries worldwide as of March 2024

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Sources

Release date

June 2024

Region

Worldwide

Survey time period

March 1 to March 29, 2024

Number of respondents

2,001 respondents

Age group

18 years and older

Special properties

among B2B leaders

Method of interview

Online survey

Supplementary notes

* Account-based marketing is a B2B strategy that targets specific high-value companies with personalized campaigns instead of broad lead generation.

Multiple answers were possible.

Percentage points exceeding 100 percent are probably due to rounding.

The countries listed in the survey include Australia, Brazil, France, Germany, India, Singapore, the United Kingdom, and the United States.

Citation formats

B2B marketing budget distribution in selected countries worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, paid media and creative development and production were the leading categories for budget allocation, cited by ** and ** percent of respondents, respectively. Events and sponsorships was the third leading category, cited by ** percent of respondents.

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