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Experiential marketing spending in the United States in 2022 and 2023, by type (in billion U.S. dollars)

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Sources

Release date

March 2025

Region

United States

Survey time period

2022 and 2023

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the values for 2022 and 2023 B2B based on the source's data.

Citation formats

Experiential marketing spending in the U.S. 2022-2023, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2025

In 2023, experiential marketing spending in the United States increased by approximately **** percent to **** billion U.S. dollars. The business-to-consumer (B2C) segment grew by almost **** percent to billion dollars or about three-quarters of the total in 2023. Meanwhile, business-to-business (B2B) experiential marketing spending in the U.S. rose by **** percent to billion dollars that year. Global experiential marketing revenues exceeded an estimated *** billion dollars in 2024.

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