Compared to the previous year, how will the spending on marketing and promotion change in your company in the current year?
Figures may not add up to 100 percent due to rounding by the source.
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2023 and 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Planned cost changes on PR campaigns among advertisers in China 2023-2024
Public relations campaigns are essential for advertisers to build a positive brand image and create meaningful connections with the target audience. As shown in a survey published in June 2024, ** percent of advertisers in China intended to increase budget for media and public relations campaigns in 2024.
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TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch. (June 6, 2024). Expected changes on media and public relations campaigns spendings among advertisers in China in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/
TopMarketing, und NIA, und Communication University of China, und CTR MarketResearch. "Expected changes on media and public relations campaigns spendings among advertisers in China in 2023 and 2024." Chart. June 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/
TopMarketing, NIA, Communication University of China, CTR MarketResearch. (2024). Expected changes on media and public relations campaigns spendings among advertisers in China in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/
TopMarketing, and NIA, and Communication University of China, and CTR MarketResearch. "Expected Changes on Media and Public Relations Campaigns Spendings among Advertisers in China in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2024, /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/
TopMarketing & NIA & Communication University of China & CTR MarketResearch, Expected changes on media and public relations campaigns spendings among advertisers in China in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/ (last visited August 01, 2026)
Expected changes on media and public relations campaigns spendings among advertisers in China in 2023 and 2024 [Graph], TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch, June 6, 2024. [Online]. Available: /statistics/1550926/china-changes-of-media-and-public-relations-campaigns-expense-among-advertisers/
