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Consumer perception of the amount of advertising on selected channels in the United States as of April 2023

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Sources

Release date

December 2023

Region

United States

Survey time period

April 2023

Number of respondents

3,000 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the type of the survey.

Citation formats

Consumer perception of the amount of ads on selected channels in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 25, 2024
During an April 2023 survey among adults in the United States, nearly three-quarters (or ** percent) of respondents said they thought there were far too many or somewhat many advertisements on paid television. Meanwhile, ** percent of the interviewees said the same about podcasts. According to the same study, direct texting and email marketing were the channels U.S. consumers felt the most comfortable receiving personalized ads in 2023.
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