score calculated by subtracting the share of general public with a negative attitude from the share of general public with a positive and a neutral attitude
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Attitude towards advertising in Sweden 2024, by medium
Advertising in print newspapers enjoyed the most positive attitude among the general public in Sweden as of ****. TV advertising triggered most negative attitudes. The presented score is calculated by subtracting the share of general public with a negative attitude from the share of general public with a positive and a neutral attitude.
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Sveriges Annonsörer. (October 23, 2024). Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium." Chart. October 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. (2024). Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer. "Balance of Positive and Negative Attitudes towards Advertising among Consumers in Sweden as of June 2024, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2024, /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
Sveriges Annonsörer, Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium ÌÇÐÄÆƽâ°æ, /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/ (last visited August 02, 2026)
Balance of positive and negative attitudes towards advertising among consumers in Sweden as of June 2024, by medium [Graph], Sveriges Annonsörer, October 23, 2024. [Online]. Available: /statistics/593688/survey-on-perception-of-advertising-in-sweden-by-media-channel/
