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Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022

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Source

Release date

August 2022

Region

United States

Survey time period

April 29 to May 4, 2022

Number of respondents

2,460 respondents

Special properties

among TV Time app users

Supplementary notes

Survey question asked without respondents to know the ad-supported version's price point.

Citation formats

Netflix subscribers who would switch to ad-supported version in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 9, 2022
According to a survey conducted among streamers in the United States between April and May 2022, ** percent of respondents who subscribed to Netflix said they were likely or very likely to switch to a less expensive, ad-supported subscription option. On the other hand, ** percent said they were unlikely or very unlikely to go for an ad-supported cheaper plan.
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Netflix advertisingNetflixNetflix in Latin AmericaNetflix in EuropeSubscription video-on-demand in the United States
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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