During a December 2023 survey, ** percent of female consumers in the United States said they found influencer posts most likely to encourage them to try a new product, while ** percent of male consumers felt the same. Television ads where stated by ** percent of females and ** percent of males. Social ads, banner ads, magazine ads, and radio ads followed with lower reported percentages.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Izea. (March 26, 2024). Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1540899/advertising-format-try-new-product-by-gender-usa/
Izea. "Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1540899/advertising-format-try-new-product-by-gender-usa/
Izea. (2024). Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1540899/advertising-format-try-new-product-by-gender-usa/
Izea. "Advertising Medium Most Likely to Get Consumers to Try a New Product in The United States as of December 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1540899/advertising-format-try-new-product-by-gender-usa/
Izea, Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1540899/advertising-format-try-new-product-by-gender-usa/ (last visited July 31, 2026)
Advertising medium most likely to get consumers to try a new product in the United States as of December 2023, by gender [Graph], Izea, March 26, 2024. [Online]. Available: /statistics/1540899/advertising-format-try-new-product-by-gender-usa/
