Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation
Characteristic
Gen Z
Millennials
Gen X
Boomers
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During a 2025 poll in the United States, approximately ** percent of adult Gen Zers who had watched ad-supported TV within the 24 hours preceding the survey and reported being open to seeing pause ads stated that the ability to save offers and/or reminders would make that advertisement type better for them. That was also the leading answer among responding Gen Xers and boomers. Among millennial participants, the top pick was a product recommendation based on what they were watching, cited by nearly ** percent.
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DirecTV, & Magna Global. (July 16, 2025). Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1622776/features-pause-ads-viewers-united-states/
DirecTV, und Magna Global. "Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation." Chart. July 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1622776/features-pause-ads-viewers-united-states/
DirecTV, Magna Global. (2025). Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1622776/features-pause-ads-viewers-united-states/
DirecTV, and Magna Global. "Leading Features That Would Make Pause Ads Better According to Ad-supported Tv Viewers Open to That Advertisement Type in The United States as of April 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jul 2025, /statistics/1622776/features-pause-ads-viewers-united-states/
DirecTV & Magna Global, Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1622776/features-pause-ads-viewers-united-states/ (last visited July 24, 2026)
Leading features that would make pause ads better according to ad-supported TV viewers open to that advertisement type in the United States as of April 2025, by generation [Graph], DirecTV, & Magna Global, July 16, 2025. [Online]. Available: /statistics/1622776/features-pause-ads-viewers-united-states/
