During a mid-2023 survey in the United States, around ** percent of responding social media users whose annual income was below ** thousand U.S. dollars reported learning about products through TV. Among respondents whose yearly income exceeded 100 thousand dollars, that medium's share stood at ** percent – their leading channel for new product discovery was social media influencers, mentioned by ** percent.
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Morning Consult (@MorningConsult). (September 20, 2023). Leading channels for learning about new products among adults in the United States as of July 2023, by annual income [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1414467/top-channels-new-products-us-by-income/
Morning Consult (@MorningConsult). "Leading channels for learning about new products among adults in the United States as of July 2023, by annual income." Chart. September 20, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1414467/top-channels-new-products-us-by-income/
Morning Consult (@MorningConsult). (2023). Leading channels for learning about new products among adults in the United States as of July 2023, by annual income. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1414467/top-channels-new-products-us-by-income/
Morning Consult (@MorningConsult). "Leading Channels for Learning about New Products among Adults in The United States as of July 2023, by Annual Income." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Sep 2023, /statistics/1414467/top-channels-new-products-us-by-income/
Morning Consult (@MorningConsult), Leading channels for learning about new products among adults in the United States as of July 2023, by annual income ÌÇÐÄÆÆ½â°æ, /statistics/1414467/top-channels-new-products-us-by-income/ (last visited July 28, 2026)
Leading channels for learning about new products among adults in the United States as of July 2023, by annual income [Graph], Morning Consult (@MorningConsult), September 20, 2023. [Online]. Available: /statistics/1414467/top-channels-new-products-us-by-income/