During a 2024 survey carried out among Swedish consumers aged 18 to 35, printed newspapers were revealed to be the medium that offered the most positive advertising experience thanks to a good balance of advertising and content, appropriate frequency of ad delivery and the greatest opportunity for consumers to avoid advertising if they wished to. TV ranked last, delivering the worst ad experience, according to the respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Novus, & Sveriges Annonsörer. (October 22, 2024). Media that offered the best advertising experience according to consumers aged 18 to 35 in Sweden as of June 2024 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1590395/media-advertising-experience-young-adults-sweden/
Novus, und Sveriges Annonsörer. "Media that offered the best advertising experience according to consumers aged 18 to 35 in Sweden as of June 2024 (index score)." Chart. October 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1590395/media-advertising-experience-young-adults-sweden/
Novus, Sveriges Annonsörer. (2024). Media that offered the best advertising experience according to consumers aged 18 to 35 in Sweden as of June 2024 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1590395/media-advertising-experience-young-adults-sweden/
Novus, and Sveriges Annonsörer. "Media That Offered The Best Advertising Experience According to Consumers Aged 18 to 35 in Sweden as of June 2024 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2024, /statistics/1590395/media-advertising-experience-young-adults-sweden/
Novus & Sveriges Annonsörer, Media that offered the best advertising experience according to consumers aged 18 to 35 in Sweden as of June 2024 (index score) ÌÇÐÄÆƽâ°æ, /statistics/1590395/media-advertising-experience-young-adults-sweden/ (last visited July 28, 2026)
Media that offered the best advertising experience according to consumers aged 18 to 35 in Sweden as of June 2024 (index score) [Graph], Novus, & Sveriges Annonsörer, October 22, 2024. [Online]. Available: /statistics/1590395/media-advertising-experience-young-adults-sweden/
