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Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021

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Sources

Release date

April 2022

Region

United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "Thinking about pharmaceutical advertising that is relevant to your own medical needs or conditions, on which of the following mediums is this content most likely to resonate? Please select your top two channels"

Citation formats

Most resonating media for pharma advertising according to U.S. consumers 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
In a survey of consumers in the United States fielded in August 2021, respondents were asked about which media contained the most resonating pharmaceutical advertising in their opinion. Some ** percent of survey participants indicated that traditional TV was such a medium, while ** percent thought the same about direct mail.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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