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Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023

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Source

In cooperation with
Release date

August 2023

Region

Japan

Survey time period

July 13 to 31, 2023

Number of respondents

827 respondents

Age group

16 years and older

Special properties

among respondents who had previously stated that they do not want to see ads on social media platforms

Method of interview

Online survey

Supplementary notes

Survey question: "Why do you not want to see ads on social media platforms? (choose up to 3 of the most relevant answers)"

Citation formats

Reasons for disliking social media ads Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 23, 2023
According to a survey conducted by in July 2023, ** percent of the respondents in Japan stated that they did not want to see ads on social media platforms because ads interrupted their viewing experience. More than a third of the respondents indicated that the irrelevance of ad content was a reason for not wanting to see social media ads.
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