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Leading advertising channels grabbing the attention of consumers in the United States in December 2019 and December 2023

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Sources

Release date

February 2024

Region

United States

Survey time period

December 2019 and December 2023

Number of respondents

2,500 respondents

Special properties

"don't know" and "not applicable" responses omitted

Supplementary notes

The source does not specify the type of survey or the age of the respondents.

Citation formats

Main advertising channels grabbing the attention of consumers in the U.S. 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2024

At the end of 2023, approximately ** percent of consumers surveyed in the United States selected online channels such as apps, social networks, and websites as the advertising medium that grabbed their attention. TV and direct mail (including flyers, letters, and coupon envelopes) followed, mentioned by ** and *** percent of respondents, respectively.

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