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Most attractive advertising channels for university students in China in 2024

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Source

Release date

January 2025

Region

China

Survey time period

July 2024

Number of respondents

1,354 university students

Method of interview

Online survey

Citation formats

Advertising channels preferred by university students in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

In a 2024 survey conducted in China, short video platforms like Douyin and Kuaishou were the most preferred advertising channels among university students, with a response rate of ** percent. Other popular options were social media apps such as WeChat and Xiaohongshu.

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaTikTokByteDance
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