| Characteristic | Starbucks customers | General population |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
September 2024
Region
United States
Survey time period
September 5, 2023, to September 4, 2024
Number of respondents
20,115*
Age group
18 years and older
Supplementary notes
* 20,115 respondents part of the general population and 2,973 Starbucks customers.
This question was phrased by the source as follows: "Which of the following forms of advertising most influences your purchases?"
The source does not specify the survey type.
Percentage points missing to 100 are probably due to rounding.
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