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Leading channels where adults would prefer to receive personalized advertisements in the United States as of November 2023

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Sources

Release date

February 2024

Region

United States

Survey time period

October 27 to November 13, 2023

Number of respondents

1,202 respondents

Age group

18-68 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Top channels where adults would prefer to receive personalized ads in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2024
As of November 2023, almost half (or ** percent) of adults surveyed in the United States reported preferring to hear or see ads that are personalized for them on social media. TV and video streaming platforms followed, mentioned by ** and ** percent of respondents, respectively. According to another 2023 study, free with-ads video services like YouTube were the medium in which U.S. adults avoided advertising the most frequently in 2023.
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Topics

Online advertising metricsDigital advertising in the U.S.Social media advertising and marketing worldwideDigital advertising formats in the U.S.Facebook advertising and marketing
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