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Marketing technology (martech) spending of B2B marketers in the United States from 2021 to 2027 (in billion U.S. dollars)

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Source

Release date

July 2025

Region

Worldwide

Survey time period

2021 to 2024

Supplementary notes

*Forecast. The source did not provide a forecast for 2026.

Citation formats

Marketing technology spending of B2B U.S. marketers 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2025

Marketing technology (martech) spending of B2B marketers in the United States grew **** percent in 2024, reaching **** billion U.S. dollars. The figure was expected to reach nearly **billion in 2027.

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Overview

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Media insights

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Spotlight: social media

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Buyer insights

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Marketer insights

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Spotlight: martech & AI

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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