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Marketing spending in the United States from 2019 to 2030, by company type (in billion U.S. dollars)

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Source

Release date

March 2025

Region

United States

Survey time period

2019 to 2024

Special properties

including agencies/services, events/sponsorship, internal labor, digital paid media, traditional paid media, and tech and data

Supplementary notes

* Forecast.

Numbers have been rounded.

Citation formats

Marketing spending in the U.S. 2019-2030, by company type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 9, 2026

It was forecast that, in 2026, marketing spending in the United States would exceed * U.S. dollars, most of which would come from business-to-consumer (B2C) companies. The value was expected to continue to rise, surpassing ** dollars by 2030.

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Statistics on " B2B advertising and marketing in the U.S. "

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Overview

8

Media insights

8

Spotlight: social media

6

Buyer insights

5

Marketer insights

8

Spotlight: martech & AI

8

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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