Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.
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B2B organizations' revenue share from digital channels in the U.S. 2021-2025
In the United States, the share of business-to-business (B2B) organizations' revenue share which comes from digital channels has increased from ** percent in 2021 to ** percent in 2023. According to this, the rise is expected to continue, with the revenue share from digital channels in 2025 projected to be ** percent.
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Salesforce Research. (February 13, 2024). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025." Chart. February 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. (2024). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of Business-to-business (B2b) Organizations' Revenue Coming from Digital Channels in The United States in Selected Years from 2021 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2024, /statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research, Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343263/b2b-revenue-from-digital-channels-united-states/ (last visited July 28, 2026)
Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 [Graph], Salesforce Research, February 13, 2024. [Online]. Available: /statistics/1343263/b2b-revenue-from-digital-channels-united-states/
